Choose one action
Decide what you want the viewer to do after watching. Keep the offer and next step specific enough to fit in a short closing frame.
Build a short shot list
Plan an opening shot, a few supporting shots, and a clear ending. Collect the product or location footage first, then add close-ups and details that help the editor make transitions.
Prepare for sound off
Use readable captions for spoken information and leave room for platform controls. Review the edit once with sound and once muted before you export.