Explain what the business does
Describe your offer in one or two sentences. Include who buys it, why they choose it, and which product or service needs the most attention right now.
Describe how the brand should feel
Pick three qualities that can guide the work, such as approachable, precise or playful. For each reference you share, say what you like about it. A note about the colour or layout gives your designer a useful starting point.
List the places the design has to work
Include your main uses, such as your website, packaging, signage or Instagram profile. Share any production constraints early, including print dimensions and deadlines.